Project Description

CLIENT: my own project (collaboration with Equaly)

BUSINESS GOALS: Reach sponsors

MARKETING GOALS: Brand Awareness, Grow followers

NEEDS: Build a reputation and new followers from scratch

UVP: “BackstagePASS – behind the scene of the artist real life”

DIFFICULTIES: I’m not a famous content creator or journalist

Actions I’ve done:

• Author of the idea, concept, guest to interview and location / studio podcast to record the episodes.
• Selecting the artists to interview
• Selecting and manage Video editing and audio-podcast editing freelance collaborators
• developing the Content with the SMM (posts, pictures, graphics, videos and audios contents) for School’s Social Media accounts (Instagram, Facebook, Youtube videos)
• Engaging with Journalists and Content Creator to enhance the reputation and get more followers
• Building a email marketing campaign on Mailerlite 
• Build a website backstagepass.it for lead generation (collecting email to build a Database up for the launch)

Achieved Results

✅ 3 famous artists interviewed (june-july 2025)
✅ Launch in September 2025

These metrics demonstrate strong engagement, customer loyalty, and effective digital marketing strategies, even within a highly specific audience! 🚀