Project Description

CLIENT: MI AMI FESTIVAL – Most important indipendent Italian Music festival

BUSINESS GOALS: Sell more tickets

MARKETING GOALS: Brand Awareness, Grow followers

NEEDS: Build a relationship with Music Journalists and Magazines to get paid and organic articles and posts about the event

UVP: “The most important Italian Indie Music in Italy”

DIFFICULTIES: Limited Press Tickets and Low Budget for paid campaigns

Actions I’ve done:

• Selecting journalists, magazines, sector blogs and media asking their MI AMI Festival cover and communications
• Checking real metrics of any Press Ticket
• developing the Content with the SMM (posts, pictures, graphics, videos and audios contents) for School’s Social Media accounts (Instagram, Facebook, Youtube videos)
• Engaging with Journalists and Content Creator selected during the Festival to get more content to share
• promoting event to Influencers and VIP

Achieved Results

✅ 300 Music Sector Journalists/blogs/magazines media parters engaged
✅ Over 100 Articles mentioned the Festival
✅ Over 1000 people subscribed to the Community
✅ Steady follower growth

These metrics demonstrate strong engagement, customer loyalty, and effective digital marketing strategies, even within a highly specific audience! 🚀