Project Description

CLIENT: Equaly.it – non-profit for gender equality in the Music Business (Italy)

BUSINESS GOALS: Create Community + Fundraising

MARKETING GOALS: Brand Awareness, More followers, Build a Community

NEEDS: Build a stronger and quantity community, Spread the words, B2B funding

UVP: “Equaly.it – non-profit for gender equality in the Music Business (Italy)”

DIFFICULTIES: fragmenting non profits competitors with the same purpose

Actions I’ve done:

• re-designing or updating the website with SEO focus
• designing and managing the Social Media Strategy and publishing plan (PED)
• developing the Content (posts, pictures, graphics, videos and audios contents) for School’s Social Media accounts (Instagram, Facebook, Youtube videos)
• WordPress website updates
• promoting event for community and partners.

Achieved Results

✅ 3000 reels views on average 
✅ 3,5 % ER
✅ Over 1000 people subscribed to the Community
✅ Steady follower growth

These metrics demonstrate strong engagement, customer loyalty, and effective digital marketing strategies, even within a highly specific audience! 🚀