Project Description

BUSINESS GOALS: Grow as Content Creator and Influencer

MARKETING GOALS: Brand Awareness, Community building, Reputation Enhancement

NEEDS: Finding the right balance in marketing to attract new followers and be honest and be myself.

UVP: “I take you with me, in my life around the world” experiences, travel tips, lifestyle and sustainable choises

DIFFICULTIES: UGC and content creator as a second job.

Strategy adopted:

• re-designing or updating my blog www.iaraheideblog.com with SEO focus to convert my niche 
• designing and managing the Social Media Strategy and publishing plan (PED)
• developing the Content (posts, pictures, graphics, videos and audios contents) for School’s Social Media accounts (Instagram, Facebook, Youtube and Linkedin)
• creating e-mail marketing tactics
• writing and sending a monthly newsletter with travel tips, lifestyle, discounts and stories about me and my family
• set and manage Travel guides (pdf)

Achieved Results

✅ over 50k followers (IG + youtube)
✅ over 3500 followers on Tiktok in 3 months.
✅ 44% open click rate on newsletters
✅ Over 3500 views per story on IG

These metrics demonstrate strong engagement, customer loyalty, and effective digital marketing strategies, even within a highly specific audience! 🚀