Project Description

BUSINESS GOALS: Fulfill language classes

MARKETING GOALS: Brand Awareness, Student Engagement and loyalty, Attract news students

NEEDS: Finding the right balance in marketing to attract new students to the school without causing a surge in enrollments that would create management challenges for the small language school with limited teaching staff.

UVP: “Boutique school for those who care about learning culture, history and language slow but efficiently”

DIFFICULTIES: small school, small classrooms

I’ve been working as Digital Marketing Manager for the language school Språkskolen Ciao in Oslo, Norway since 2015. I am responsible for the online communications of the School:

• re-designing or updating the website with SEO focus
• designing and managing the Social Media Strategy and publishing plan (PED)
• developing the Content (posts, pictures, graphics, videos and audios contents) for School’s Social Media accounts (Instagram, Facebook, Youtube and Linkedin)
• creating e-mail marketing tactics
• writing and sending newsletters
• set and manage Google AD campaigns to launch new courses 
• promoting school courses and setting up special projects with strategic partners.

Achieved Results

✅ 90% of class groups fully booked
✅ 80% of students re-enrolled in the following courses
✅ 74% open click rate on newsletters
✅ Slow but steady follower growth (considering a niche market in Norway with a population of only 5 million)

These metrics demonstrate strong engagement, customer loyalty, and effective digital marketing strategies, even within a highly specific audience! 🚀